VERRA

Tomorrow Starts Today

Tools Used:

My Role:

Research | Strategy | UX and UI | Graphic Design | Video

To take a deep dive into wellness industry and to find pain points of users and potential users to create a holistic multi-sided platform that benefits all involved parties
During these uncertain times, we have seen a growing need for individuals who want to prioritize their overall wellness and health but might not have the time for it. In conjunction with many wellness applications targeting younger generations, as a group, we have identified a problem area in the market.
In this user group, 15.9% of people practice meditation and some have found that they are willing to try wellness apps, but many aren't tailored for this specific user group. We are aiming for individuals between the age of 35-55 years old, who are willing to incorporate or maintain different wellness practices in their life.
We focused our brand on creating a network of empowerment between the user and the professional. Here they can find a community where there's a flow of knowledge and connectivity between users and professionals.
We were able to design a platform that is easy to use with intuitive UI for the user to curate their wellness journey and while they are on that journey they are given the opportunity to gain incentives like mastery of a wellness activity, being featured on the wellness channel for all to see, and most importantly giving back to the community through our partnership with Blink Now charity.

We started by asking ourselves what does wellness mean - we talked with people and found that it means being physically, emotionally, spiritually, and mentally good.

PROBLEM

People were trying to find information about their health as it becomes more of a priority for this age group but there is a lack of awareness about wellness products and services.
There is also this fear and lack of motivation to start wellness activities and take charge of ones health.
We also found that there is an issue of connecting wellness professionals with customers.

SOLUTION

We were able to design a platform that is easy to use with intuitive UI for the user to curate their wellness journey and while they are on that journey they are given the opportunity to gain incentives like mastery of a wellness activity, being featured on the wellness channel for all to see, and most importantly giving back to the community through our partnership with Blink Now charity.

STAKEHOLDER MAP

COMPETITIVE ANALYSIS

When it comes to our competition, we began to evaluate their brands based on user feedback. It was said that Calm users couldn't get in touch with the customer service team and it was found that the app is difficult to use with tons of glitches, long load time, and frequent crashes. As for Headspace users, they commented on how confusing the app is, and when they do engage in wellness activities they feel rushed during the process.

2X2 ANALYSIS

SWOT

PORTER’S 5

GROWTH

The US wellness market in 2020 was $18 billion, which tells us that it is a booming market and is expected to grow in years to come. This is a huge opportunity for our business. Through our calculations we expect the subscription growth rate of 117% every month. Starting out in April 2021, by December 2021 we expect to make about $70,990. With the steady growth we expect our revenue during the year of 2024 to be 70m

After we came up with these numbers and wanted to make sure that the amount is reasonable. We looked at our competitors revenue back in 2019. We found that Calm made $150 million in revenue and headspace made $100 million in revenue.

BRANDING

WELCOME TO VERRA

At Verra, we focused our brand on creating a network of empowerment between the user and the professional. Here they can find a community where there's a flow of knowledge and connectivity between users and professionals.

Project Book