Resume

pkarki42@gmail.com

Atlanta, GA

310-876-9151

 

Education

Design Management
MA- 2022

GPA: 4.0

Fibers, Minor Painting
BFA- 2019

GPA: 3.4

Experience

 

Marketing Coordinator

C&F Enterprises - 2024
Current

 

Graphic Design | Brand Management | Web Design and Management | CSS

https://www.cnfei.com/

https://www.napahomeandgarden.com/

Responsibilities

  • Led the migration of the company's online shop to Shopify, successfully implementing a multi brand design and function that streamlined operations across six brands.

  • Optimized email marketing systems for all brands, including separate entities like Tag and Napa Home & Garden, resulting in significant improvements in engagement and conversion rates.

  • Utilized expertise in CMS platforms, project management, and content optimization to consistently deliver impactful marketing outcomes.

Owner/Designer

Mero Studio - 2023
Current

 

Graphic Design | Brand Design | Web Design and Management | Marketing | UX/UI Research and Design

Digital Marketing Manager

Napa Home & Garden 2022 - 2024

 

Graphic Design | Brand Management | Web Design and Management | Marketing | CSS

https://www.napahomeandgarden.store/

Responsibilities

  • Developed and executed Shopify D2C store and digital marketing strategies, increasing online sales by 25% within the first year.

  • Led a team in content creation, social media management, and email marketing campaigns,
    resulting in a 30% growth in customer engagement.

  • Managed the day-to-day functionality of the company's D2C website on Shopify.

Marketing Coordinator

ASD|SKY 2022 - 2022
Current

 

Provided marketing and communications support for a national award-winning design firm headquartered in Atlanta. I developed creative marketing materials and implemented design standards. I was directly responsible for managing graphic design, internal and external communications, proposal responses, and interview materials for ASD|SKY and its divisions.

Responsibilities

  • Work with principals, senior staff, and other marketing team members to design, write, and produce proposals, presentations, and other marketing collateral in alignment with brand standards

  • Maintain marketing collateral, resources, and information systems

  • Help create, organize, maintain and update resumes, project sheets and other marketing collateral

  • Assist in workplace user and research strategy

  • Create social media strategy in various platforms

 

Brand/Marketing Manager

Balta Rugs US Division 2021 - 2022

 

Branding | Marketing | Management | Design | Research

https://baltarugs.com/

Responsibilities

  • Manage company brand design and direction Manage digital marketing strategy, creative outreach and collaborative programs

  • Facilitate project communication across multi-disciplinary teams throughout all phases of a project

  • Drive overall marketing strategy for baltarugs.com

  • Manage all social media platforms

  • Plan and conduct photoshoots

  • Manage photo and graphics team

 

Brand Manager

Daughter Handwovens - 2021

 

Branding | Marketing | Design | Research

https://daughterhandwovens.com/

Responsibilities

Creative consultant- Idea brainstorming for content through design strategy

  • Conducting design and trend research for overall brand development

  • Manage social media

  • Create graphics and marketing content

  • Web Design

 

Branding and UX/UI Design Trainee

Balta Rugs US Division - 2021

 

UX/UI | Branding | Design

Responsibilities

  • Built a brand strategy and design for new B2B website on Shopify-BaltaRugs.com

  • Drove branded strategy development across all media channels and owned properties with the results from trend and user research

  • Applied design thinking methodology and a user-centered design approach to create intuitive, cohesive, and seamless UX designs across products that are aligned with brand values.

  • Conducted focus groups and interviews with buyers

 

Project Manager

SCADPro x Dal-tile - 2021

 

Management | UX Research | Design | Leadership

The Project

SCAD worked under the guidance of Daltile to research and developstrategies that target and appeal to Generation Z designers and buyers inthe commercial space to provide insight for a broader understanding ofGen Z as it relates to buying behavior, social use and influence, motivation,online habits, brand loyalty, price, and sustainability.

 

Studio Assistant

Civil Stoneware - 2020

 
 

Textile Design Intern

Perennials Outdoor Fabrics - 2019